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Setting Up Your Shop and Branding

Here are some important steps to complete when setting up your shop. We'll take a look at your settings for Brand, Domain, Home Page, SEO, and Social Media, many of which contain key elements to letting your customers who you are and where to find you.

Brand

  • Shop Name: Choose a name for your shop that you want your customers to see.

  • Contact Email: Enter a contact email address that your customers can use to get in touch with you as well as where you would like to receive any notifications.

  • Logo: Upload a custom logo that will appear on the top left corner of your shop.

  • Site Appearance: Customize the color of your Banner Background, Banner Text, Footer Background, and Footer Text.

  • Return Policy: Set a return policy that allows your customers to return a print to you within a set amount of days (No Return Policy, 14 days, 30 days, or 60 days).

  • Return Shipping: Decide whether or not the customer pays for the cost of return shipping.

  • Google Tag ID: Add your Google Analytics and Google Ads conversion tracking ID. It should begin with "G-" OR "AW-"

  • Google Site Verification: Content field for Google Site Verification meta tag

Domain

You can modify your Shop URL and if you have one, use a custom domain on your shop:

  • Shop URL: Here you can modify your Shop URL. It will appear like this: alex.framer.art. Choose something that best represents your brand.

  • Domain: If you have a custom domain that you would like to use, you can enter it into the Domain field, for example: www.ajazzprints.com.

Home Page

Customize your homepage to make it stand out. You can add a hero image with text to customize it:

  • Hero Background Image: The hero image will appear at the top of your page. You will want to choose an image that best represents your brand or displays your art.

  • Customization: You can customize the hero image's position, add text over the top of it, and also change the color of the text.

SEO

Fill in a webpage title and description that search engines will use to show in search results. Include relevant keywords to help people discover your shop:

  • SEO Title: Alex Zarnoski | Wall Art & Home Decor

  • SEO Description: Alex Zarnoski creates urban, street style, and macro images. Prints and framed prints available for purchase.

Social Media

Let your customers know where you share your work. Add your social media handles and links here. These will appear in the footer of your shop.

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