Engage Customers with Promotions

You can run promotions on your shop to engage customers during holidays or when you're feeling generous.

Running promotions on your shop can help entice customers to purchase by creating a sense of urgency to buy before the promotion ends. It also allows you to target the customer with email marketing.

When you create a promotion, it will appear publicly on your shop. The customer will need to provide their email address to access the discount. If you have set up email marketing flows, these customers can now be targeted with cart abandonment campaigns to remind them of your art and increase the chance of sale.

• Promotions: Promotions can be found in the top navigation bar under the Marketing menu. Here, you can see an overview of your existing promotions (and edit if needed), and choose Create Discount to run a new promotion.

• Editing Promotions: When editing or creating a promotion, you can choose a title (which will be displayed on your shop), percentage of the discount, and set the start and end dates for the promotion. Be sure to check the Enabled box to enable the promotion on your shop.

• Pricing: When you change the percentage of the discount, prices of Unframed and Framed Prints are reflected below so you can see how your discount will affect your profits.

• The Promotions Bar at the top of your shop is where your customers will see the current promotions and discounts that your shop is running. Here we can see that this shop is offering 15% off prints + free shipping and the date when the promotion will end.